Karangkraf started with a little shop and now as Malaysia’s largest national language magazine publisher. In year 2001, they developed the official website of Karangkraf. Now they provide services and selling magazines for subscriptions. Karangkraf need to add additional strategy to enhance their company achievements and meet their business objectives.
Everything we want to do, we need to start from below. If we want to survive, we need to become a creative and innovative person, so anything that is given to us, we can face it. Confident and always make a target for our achievement are the most important thing. Decision making is an important step in a business, so we need high confident level if we want to success. As a result, we can see that Kumpulan Karangkraf today is undoubtedly to become the most successful publisher in Malaysia.
Basically there is still a lot of things that Karangkraf need to considered when doing the marketing strategy that involves their products. Partially from that, the product of Karangkraf is Malaysian products so it is need to be handled, manage, access and so on in better ways for the benefits of the users especially to promote the products throughout the world to see and access for it.
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